Baxter Denney is a digital marketing native, having cut his teeth in Sales and Product Marketing roles at Corporate Executive Board before serving as an independent marketing consultant to Autotask, the Cleveland Cavaliers, Cognizant Technologies, and many other organizations. Since then he has worked on the client side in management roles focusing on Marketing Operations and Demand Generation teams at Citrix Systems and Couchbase. He currently manages the Growth team at New Relic and is responsible for all digital marketing channels. Baxter’s expertise is in digital marketing, specifically demand generation, operations, analytics and inbound marketing through his professional experience. Baxter has won several awards from prominent organizations including Marketo “Revvies”, SiriusDecisions’ Measurement Program of the Year, and MarketingSherpa’s Best-in-Class award for Email Marketing. When he’s not geeking out over the latest marketing funnel analysis or evaluating bleeding edge technologies, he enjoys watching European soccer and American football, participating in endurance sports, and sipping Japanese whiskey.