If you’ve read my post on the PHACE framework, you might recall the C stands for Connected. It also happens to be a core value at New Relic. That’s not a coincidence – I’ve seen the power of this value in action. For me, being connected isn’t the same as being extroverted. You can have […]
Category: Hiring
Empathy in Marketing – why your team needs it
If you’ve seen me talk about the PHACE talent framework or read my overview post, you know that empathy in marketing is one of the key characteristics I focus on. It’s also something that has emerged in job descriptions as smart hiring managers realize the power of having empathetic employees. The challenging part about empathy, […]
Desperately Seeking Unicorn
I was doing research for my Sirius Decisions Technology Exchange keynote session earlier this year, and came across a real job description for a Sales Operations Analyst that cracked me up. The company shall remain nameless, but needless to say, they want everything: B.A. or B.S. degree or equivalent 5-10 years solid sales operations experience […]
Framework for Hiring Growth Marketers
My career path in Marketing is far from typical – I came in to it from a product management role at a research firm, and until for a long time was always in a technical or operations-focused marketing role. As I have matured as a marketing professional I’ve focused my career specifically on driving rapid […]