Category: analytics

Predictive Analytics for Marketing – Unlocking the Value

*Updated June 6, 2016 with information about ABM providers* Predictive analytics is one of the biggest trends in recent years. With Nate Silver’s bestseller, The Signal and the Noise, a new concept emerged that with the right math and data, anyone could predict the future. There’s an ongoing question of how to best apply Predictive Analytics for […]